The Best E-Commerce Books of 2019
Read these titles and grow your online business
Building an e-commerce business is easy, but making money from it is difficult. It takes commitment, dedication, and perseverance to create a successful ecommerce business. Learning from people who have been through the process before can speed up the process infinitely to build and grow your store.
You have a lot to learn. How do you find and connect with customers? How do you stay relevant and increase traffic to your site? How you define your mission and move forward as a business? These books will teach you all about ecommerce and related topics. Read on to find the best e-commerce books to buy today.
The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into ""getting the doors open"", without giving much thought to creating a great launch. However, since 1996 Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years, Jeff has created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society---they've collectively done over $400 million in sales. The Launch is the ""how to"" manual for using Jeff's formula to follow their path of success---to create a product or business launch that gives you nearly-instant momentum, sales, and positioning.
You might think that online, you don’t need to have as much of a personal brand to sell a retail product as much as you might if you ran a physical store and needed to charm the locals. However, this assumption is wrong — and Gary Vaynerchuk is here to explain exactly why. In his characteristic style that is both practical and inspirational, he paints a vivid picture of the rise of the personal brand, including dissecting the rise and fall of every social media platform, recounting stories of some of the first entrepreneurs, as well as those who have followed his principles with great success. You’ll learn how to leverage your social media channels and gain the motivation to do whatever it takes to grow personally and professionally.
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade.
If you don’t have a clear message, your e-commerce store is bound to fail. Rather than focusing on things that just apply to businesses, this author focuses on the critical elements of building a compelling story in a way that helps you profoundly connect with your customers. You’ll learn how to avoid common conversational pitfalls and stay on-message no matter who you’re talking to, and learn how to build a competitive advantage with your words. But rather than just shouting a message, you’ll also learn how to genuinely connect with your customers in a way that also motivates them to become loyalists of your brand. You’ll never talk about your work, your life or yourself again after you read this book.
No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO.